Keynote: Gonzalo Brujó

In our Keynote episodes, we zoom out from our city-to-city voyage to meet global expert voices from a range of different disciplinary vantage points (e.g. from history, to theology, to genetics, to archaeology, to design) to understand the place of cities in their work. We want to know how they would approach and investigate the relationship between cities and human experience and evolution. In this Keynote episode, we meet Gonzalo Brujó. Gonzalo is Global CEO at Interbrand. He leads the day-to-day operations of the global brand consultancy, spearheading the growth agenda and supporting marketing and consulting efforts in all the regions. We spoke to Gonzalo about how he decodes the uniqueness of cities and how place shapes branding strategy and activation. He also revealed to us how city branding compares to national branding or corporate branding. 

​