This report explains the value of a city brand in signposting what makes a a city different and communicating it essential DNA. Brands are 'stories' that drive demand to support, visit, live in, work in or invest in a city – internally and externally. The report highlights the value of intentional communication with defined audiences around the city's values, opportunities and strategy – and how this narrative is relevant and compelling.
This book reviews 4,000 years of urbanisation to examine the enduring forces - such as trade, migration, war and technology - that have enabled some cities to emerge from the pack into global leadership. A unique historical overview, the book also looks to the future, examining the trends that are transforming cities around the world as well as the new challenges all global cities increasingly will face.
This report, written in conjunction with Brookings Institution in Washington DC, reviewed the histories of 42 cities worldwide to observe the core factors that enable some cities to learn the 'vocabulary' of openness and global exchange.
The report identified several inherited factors – 'assets, characteristics, and relationships a city initially gains by happenstance, as a product and participant of history, geography, culture, and politics.' Lessons from the 42 cities also highlighted that 'Today's successful intentional efforts become part of the [city's] inherited traits.'