Over the past five years, partners at The DNA of Cities have written a number of books, articles and reports on the inherited traits and global identity of cities.


The Seven Habits of Highly Successful Cities

December 12th, 2016

This report explains the value of a city brand in signposting what makes a a city different and communicating it essential DNA. Brands are 'stories' that drive demand to support, visit, live in, work in or invest in a city – internally and externally. The report highlights the value of intentional communication with defined audiences around the city's values, opportunities and strategy – and how this narrative is relevant and compelling.