The Seven Habits of Highly Successful Cities

This report explains the value of a city brand in signposting what makes a a city different and communicating it essential DNA. Brands are 'stories' that drive demand to support, visit, live in, work in or invest in a city – internally and externally. The report highlights the value of intentional communication with defined audiences around the city's values, opportunities and strategy – and how this narrative is relevant and compelling.