The DNA of Barcelona

In The DNA of Barcelona, we hear about the city's self-determining “do it yourself” approach to governance, the muse effect Barcelona has in an individual’s life, and its relationships to its region and beyond – all understood, of course, through its identity as a Catalan city in the northern-most point of Southern Europe and the southern-most point of Northern Europe. Part of what makes Barcelona such an interesting city from a 'DNA' perspective is the fact that city branding and place marketing have been such a strong part of its post-industrial recovery. What this means is that the experts in these episodes have been working for many years to uncover what makes the city unique.